DIG SOUTH Tech Conference

Media attention can help catapult a business, but few entrepreneurs actually know how to get it. They’re stuck at the basic questions: How do you get a reporter’s attention? How do you tell your story in a way that’s compelling? Do you need to hire a publicist? In this keynote, Entrepreneur magazine editor-in-chief Jason Feifer explains the secret: To get press, you first need to think like a journalist. He’ll explain when is the right time to seek out media attention, how to make the approach, and how to tell your story in a way that’ll hook a reporter. And he’ll also open up his own inbox, to give you a peek into the kinds of pitches he gets -- and where many entrepreneurs go wrong.